Lynx Air

Paid Social - Holiday

The holidays are a major revenue generator for the airline industry, and Lynx had big targets for 2022, their first year flying. We created a series of five fully animated ads encouraging users to book, and book early, with Lynx.

Web Content - Contest Entry Pages

Lynx ran a lot of contests to promote their new routes. Writing these is an interesting mix of legalese, attraction promotion, and creating skill-testing questions that anyone who’s even half paying attention could answer.

Organic Social - US Destinations

Lynx started flying to the US in fall 2022. To build excitement for this big announcement, we created this series of organic social teasers so Lynx’s followers would engage with the posts.

Destination Page - Vegas

Info pages for all destinations are featured on the Lynx website . I wrote many of these, based on local travel guides.

OOH & Digital Ads - US Destinations

This alliterative series was used in multiple executions to promote Lynx’s US destinations. Eye-catching alone and pleasingly cohesive when seen in a series—like on the digital billboards throughout an airport.

Print Ad - Impact Magazine

Lynx’s first magazine ad was designed to showcase their main differentiator—ultra-affordable flights. The big, alliterative headline grabs attention, and the simple subhead leads the reader to the ad's focus: the discount code and website driver.

Airport Signage - Helpful Suggestions

Writing for an airline isn’t all digital ads and radio tags; we had to create a lot of signage, too. It was an interesting challenge to write something that would be interesting to read, on-brand, and informative.